Archive for the ‘advertising’ Category

Internet Stars are Viral goes Primetime

Well folks, we apologize for our disappearance but after 5 long months of negotiations, we are finally able to fill you in. It is no secret that our viral video compilation has been quite popular with over 1 million views to date and featured on FOX News, CNN headline news as well as National Public Radio (NPR) but it was truly an unexpected honor when the Cakke Team was approached by CBS programming.

Unfortunately we can not give you all the details but we can say that Les Moonves and his CBS team have been very generous with their offer to buy the rights to the song. CBS will be adding a weekly, user submitted viral video show to their fall line up and they have chosen our song “The Internet Stars are Viral” as the theme song for the show.

 (Bernard Shewster (Our wonderful Attorney), Me (Pound), Andrew Cohen (CBS Attorney),

photo: From Left to Right: (Bernard Shewster (Our wonderful Attorney), Pound, Andrew Cohen (CBS Attorney), Black Forrest, Leslie Moonves (CEO CBS Corporation), Bundt and Tres Leches.



Simple Questions: Simple answers

Do we love viral marketing? Yes
Do we love things with a flair for the unusual? Yes
Do we have something new for you? Yes
Do we love simple questions with simple answers? Yes, but it’s complicated…

And here’s why:

The Holidays are quickly approaching… and just like when I was a young boy in Belgium, I wake up every morning covered in fire ants and honey, screaming for my life… but once I’ve dried my tears, gotten the foul sound of his hoarse laughter out of my head, and come to accept that my father is just a sick man… the first thing out of my mouth is… “Is it Christmas yet?”

Usually, at this point, the smell of the petroleum-based unguent I’ve had to apply to reduce the scabbing has made me a bit dizzy and slightly delusional so I can’t really remember. Thank god for

Does this site need explanation? No
Would I miss this glorious holiday without this website? No
Will my life be better because of this website? Yes
Would my life also be better if I moved out of my father’s house? Yes.
(If you have an ant-less, honey-less bed in a room with a lock, e-mail me, Bundt, at

Until next time, voed de boter


Another Reason To Love Guinness

Good things come to those who wait and even better things come to the first person to solve the new Guinness alternate reality game, ‘Guinness Tipping.’ What could be better than the reward that follows the dance that this dark stout performs in a pint after a perfect pour? How about a solid gold domino? A month ago ichameleon/group/, the creative team that birthed this mind bending ARG, launched this cryptic trailer for ‘Guinness Tipping’ on YouTube.

The online goose chase gained instant popularity on dozens of forums with fans obsessively trying to decipher clues that would eventually lead to a Guinness commercial hidden somewhere on the web. Three weeks and thousands of posts later, the waiting is over. Red Hatty, a member of the UFICTION Alternate Reality Game Forum, became the first to solve the cryptic puzzle and unlock the hidden Guinness commercial. We estimate thousands of lost hours of sleep that finally brings us to this amazing commercial for our favorite meal in a can. Enjoy.


The Internet Stars Are Viral

*UPDATE – Download the Internet Stars Are Viral mp3 here

You asked for it. You got it. Lyrics now with links. 

The Cakke Team created this video to pay homage to all the viral internet super stars. We hope you enjoy watching it as much as we enjoyed making it.

[LYRICS] Now with links!

Chuck Norris, Tay Zonday, Red clip trade away
Ask a Ninja, Lasse Gjertsen, Stan Lee Cameo

Kevin Nalty, Bonsai Kitten, Dancing Hamster, Leroy Jenkins
Kournikova, Sharapova, Yuri Lane, Halo

Blyleven’s F-bomb, Soulja Boy, Pokemon
Mario, The King supplies, Western Whoppers, Tourist Guy

Lonely Girl Fifteen, Carolina’s Miss Teen
Vote For Pedro, Bonaduce, Prairie Drama, Goatse

The Internet Stars are Viral
and they’re always spreading
from the Diggs they’re getting
The Internet Stars are Viral
no we may not need them
but we cant delete them

Little Fatty, Hasselhoff, Badger, Free Hugs, Smash My Stuff
Chris Crocker, Numa Numa, Box within a Box

Notpron, Domo-Kun, TechnoViking, Burgercon
Bubb Rubb, Cowbells, Lazy Town, Packock

Yatta time, Howard Dean, Filipino Thriller Team
David Elsewhere, Peter Pan, Randy Constan’s Pixieland

Borat, John West, Subliminal, Iron Chef
Chocolate Rain, Snakes on Planes, Tattooed Fingerstaches


Cannon Rock, Brokeback, Kruger Battle, Rich Sandrak
Mud Kip, Dragostea, Microsoft’s Giveaway

Kid Beyond, Saugeen Hall, Lisa Nova, Deathball
Chad Vader, Simpsonize, Pirates Ninjas pick a side

Holly Dolly, Trevor, Trunk Monkey, Bravia
Snapelope, Slusho, Maddox and Ok-Go

You Tube, I Love Bees, Paula’s drunk, Our Colony
Andrew Meyer Tased Bro, Diet Coke and Mentos


Denny Blaze, Tyson, Power Ranger, Guiness Hands
Leekspin, Gundam, “all your base” translation

ORLY Owl, Kikia, Banking in Nigeria,
Ill Mitch, Will It Blend, Looty, Leet, Panic Pin

Moshgirl, Group X, Paris Hilton having sex
Noah K Everyday, Afro Ninja’s not ok


Barbie Girl, Super Kim, Lazy Sunday, German Kid
Flaming Shot, Gofbot, Terry Tate, Coq Roq

Peanut Butter Jelly Time, Tubgirl, the Torn Mime
Cheezburgers Has I Can, Master Chief and Daft hands

Dance Evolution, un-pimped ride, Bus Uncle angry side
Chicken went, Subservient, Owned, Klong, Harvey Dent

Heckler comes at Pauly Shore, Salad Fingers, Where’s George
Rick got Rolled or Kid Star Wars, I can’t think of anymore

A Grain Of Nalts


Kevin Nalts (or Kevin Nalty according to Wikipedia) is a self-proclaimed viral video genius who has the statistics to back it up. Posting under his moniker “Nalts,” this “YouTube funnyman” has posted more than 450 short videos that have been viewed in excess of 10 million times on YouTube. Nalts’ YouTube channel has been viewed 600,000 times and he currently has 20,000 subscribers making him one of YouTube’s most subscribed viewers. Kevin’s video popularity isn’t limited to just YouTube. His videos have appeared on CNN, ABC, BBC, Fox as well as CBS News and Kevin has worked with clients such as Mentos, GPSManiac and DoMyStuff.

According to Kevin’s website (which gets 200 unique visitors daily) Kevin has decided to publicly offer his viral video services for a flat rate of $2,000, guaranteeing at least 20,000 views but he also mentions that only a small number (under 5%) of his video viewers will actually visit the site mentioned. So it seems that although Kevin Nalts has successfully branded himself through viral techniques, his 20,000 loyal subscribers seem to be more interested in what he’s going to do next rather than what he is peddling.

We would be more than willing to shell out the $2,000 for an original Cakke video, Nalts style  so we could tell you how effective it was, but we doubt it would happen. Kevin says “I tend to be very selective about the brands I promote. I typically avoid unknown startups, brands that don’t fit my personality, or anything to do with healthcare marketing.” We don’t contend the fact that Kevin Nalts is a self-promoting video madman but maybe he should consider changing his domain name to

Kevin’s video “Product Placement”



Until now, viral marketing has been primarily an online experience, giving corporate Americans something to fill inboxes and unproductive days with while still somehow fueling our nation’s economy. But now the ante has been up’ed thanks to GE. Say hello to the newest medium of viral marketing… your TV. By now, you’re intrigued to find out what I’m talking about, I can tell by the confused and slightly bored look on your face, so here it is: One Second Theater by GE.

Somewhere around :26 into their :30 spots there is a “blip.” Literally, that’s all it is to the casual observer; just a one second blip that looks like some sort of “Requiem For A Dream meets the Matrix” kind of info-dump. But upon further inspection, users of DVR technology can rewind to the beginning of the blip and step, frame-by-frame, through the one-second-blip to reveal One Second Theater; a series of 7-10 still frames that humorously tell a story or give some background info about the commercial. And I must admit, some of them are a bit odd, a little off the wall, and are made for people who love the absurd and inane. Remind you of anything? Oh yeah, viral marketing. And for you nay-sayers who complain that viral marketing is defined as content with the ability to be distributed freely amongst people, a la the interweb … Spladow

* The “slideshow” is the One Second Theater seen when looking frame by frame


What truly makes this remarkable is that GE has not only dared the DVR to try hold them back, they’ve beaten it at it’s own game by actually USING the functions for their best interest. Not only did are they getting two commercials for the price of one, but they are making the user have to “do” something to get the content. Last I heard that’s called interactivity, something that’s rarely, if ever, been fully realized with live-television until now. Bravo creative team.

And to address the other side of the problem of people who are prone to fast-forwarding through commercials on these TV-fixers, (or -ruiners depending on which side of the market you sympathize) GE addresses this by not making a big “to do” about these new commercials… effectively making it all but an urban legend. And when it “leaks” that there are subliminal commercials within commercials, people are going to stop their commercial-cruising, if only for GE commercials, and see for themselves if it’s true. (notice the commercials on the site don’t have the “blips” themselves leaving even those who’ve seen them curious of how it works on the real thing). Bravo strategic marketing team.

I think it’s brilliant. But to those who don’t I say… “Let them eat cakke.”