A Grain Of Nalts

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Kevin Nalts (or Kevin Nalty according to Wikipedia) is a self-proclaimed viral video genius who has the statistics to back it up. Posting under his moniker “Nalts,” this “YouTube funnyman” has posted more than 450 short videos that have been viewed in excess of 10 million times on YouTube. Nalts’ YouTube channel has been viewed 600,000 times and he currently has 20,000 subscribers making him one of YouTube’s most subscribed viewers. Kevin’s video popularity isn’t limited to just YouTube. His videos have appeared on CNN, ABC, BBC, Fox as well as CBS News and Kevin has worked with clients such as Mentos, GPSManiac and DoMyStuff.

According to Kevin’s website willvideoforfood.com (which gets 200 unique visitors daily) Kevin has decided to publicly offer his viral video services for a flat rate of $2,000, guaranteeing at least 20,000 views but he also mentions that only a small number (under 5%) of his video viewers will actually visit the site mentioned. So it seems that although Kevin Nalts has successfully branded himself through viral techniques, his 20,000 loyal subscribers seem to be more interested in what he’s going to do next rather than what he is peddling.

We would be more than willing to shell out the $2,000 for an original Cakke video, Nalts style  so we could tell you how effective it was, but we doubt it would happen. Kevin says “I tend to be very selective about the brands I promote. I typically avoid unknown startups, brands that don’t fit my personality, or anything to do with healthcare marketing.” We don’t contend the fact that Kevin Nalts is a self-promoting video madman but maybe he should consider changing his domain name to MIghtVideoFor2K.com.

Kevin’s video “Product Placement”

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1 comment so far

  1. nalts on

    Hi. Thanks for the shout out. You know I was getting well over a thousand uniques a day until I moved my blog from wordpress to my hosted solution. Now it’s down significantly. Can’t figure out why!


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