Psst… Pass It On

viral1.jpg

 Google returns 69.5 million search results on the term “viral.” To put that into perspective, “viral” falls somewhere in between the words “coke” (34.3 million) and “fuel” (134 million) when it comes to search engine frequency. One definiton of “viral” is “a corrupting influence on morals or the intellect,” which makes sense when we think about the term “viral marketing.” Viral marketing or advertising both refer to marketing techniques that use pre-existing social networks to increase brand awareness through a self-replicating process. The goal is to create viral messages in the form of video clips, interactive microsites, flash games, images, advergames and even text messages that appeal to a targeted segment of the population and have a high probablitiy of being passed along.

The Cakke Team wrote about a viral campaign few months ago (mentosintern.com) that we thought was pure genius. Our very article, The Great American Mentos Intern, became viral in a sense also. The Cakke blog was intially quoted by AdAge magazine and then later in an viral marketing article by Business Week that you can read here. Now you will be hard pressed to find an article about Trevor the Mentos Intern that doesn’t contain the quote from our Cakke blog about the 30,000 Google search results that mentosintern.com generated in its first three weeks. We don’t claim to be viral geniuses here at Cakke, but we know what we like and we know what works. There are only a select few who have really mastered the art of viral marketing.

42 Entertainment are the ones who created an incredible Donnie Darko-style viral site, iamtryingtobelieve.com, for a NIN release “The Zero Project” as well as a very intriguing, large scale marketing campaign for the new upcoming Batman movie, “The Dark Knight,” which includes the sites ibelieveinharveydent.com and rent-a-clown.com. Check out more of 42 Entertainment‘s work here: 42entertainment.com

In addition to the site in yesterday’s article, manningsmind.com,   Goodby, Silverstein and Partners brought us one of the most fun campaigns we have seen in a long time, The Slowskys. The website, theslowskys.com, is a complete viral success for Comcast Cable because it is the type of site we would and have fowarded to everyone we know. Check out more of Goodby, Silverstein and Partners work here: goodbysilverstein.com

From subservientchicken.com to petmoustache.com Crispin, Porter + Bogusky have elevated Burger King to viral superstardom. Crispin, Porter + Bogusky are also the ones responsible for dreaming up the Truth campaigns which included a video of cowboy singing througha  voice synthesiser held up to a trache tube, an image so disturbing we couldn’t help but foward it to our friends. Check out more of Crispin, Porter + Bogusky‘s work here: cpbgroup.com

Of course, iChameleon Group, the insanely creative interactive folks who brought us the viably viral mentosintern.com, round out the best of the best when it comes to alternative marketing techniques. After following up the massively viewed Guiness hands viral video and campaign at guinness.com with something as crowdpleasing as mentosintern.com we can’t wait to see what they can come up with next. Check out more of iChameleon Group‘s work here: ichameleongroup.com

In celebration of the people who bring us these campaigns that go out of their way to engage and entertain us we bring you 10 generic viral marketing domain names. Enjoy.

groupviral.com
groupcampaign.com
networkcampaign.com
groupbrand.com
groupoperation.com
viraloperation.com
operationlab.com
brandoperation.com
commercialoperation.com
videooperation.com

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