On The Bright Side
Filed under: cakke, marketing, mentos, microtrend, mountain dew, techno viking, trends, trevor the intern, Uncategorized, viral |
This video has been circulating the interweb and gaining major poularity showing how anyone can make a bottle of Mountain Dew glow in the dark. It seems as though everyone just copies and pastes the same information. Most of the sites and blogs reporting on this video open with the same hook. “Glowing Mountain Dew is a great Halloween prank because it’s safe, fast and easy to make.” The magic supposedly happens when you add 1/8 teaspoon of baking soda and 3 caps of hydrogen peroxide to approximately 5oz of Mountain Dew and shake vigorously. The video is reminiscent of the original mentos and Diet Coke experiments with one major exception; it doesn’t work.
The glowing Mountain Dew trick is without a doubt a successful viral video at the moment but we don’t expect it to have near the life span of of the Mentos and Diet Coke carbonated cola geyser. After seeing the Mentos video, we all tried the experiment and the results were amazing. Not only did it work, it worked well enough to spawn thousands of other people into trying it, national television recognition and Mentos even embraced the phenomenon sending their very own Trevor the Mentos Intern to accpet an award presented by Guiness Book of World Records for the “most Mentos and Coke geysers set off at once.”
Amazingly enough, the fact that the glowing Mountain Dew experiment is a complete hoax, it is still returning some incredible numbers. A search for the keyowrds “mountain dew glow” will return you 26,000 search results while “glowing mountain dew” brings back an impressive 33,300 search results. Thousands are searching for, watching and writing about this highly caffeinated rave accessory but is anyone actually trying it? We did and it’s really too bad it doesn’t work because it would have been a great marketing opportunity for The Dew to bring Techno Viking onboard as their new intern. You know the Techno Viking loves Cakke: